Preparing to export to Pakistan
Taking a strategic approach
British companies are advised to undertake as much market research and planning as possible. Doing business with Pakistan can be challenging, but taking a strategic approach is the key to making the process manageable. The first step is to spend some time thinking about your company's Pakistan objectives.
The ten questions listed below should help you to focus your thoughts. Your answers to them will highlight areas for further research and also suggest a way forward that is right for your company. You may then want to use this as a basis for developing a formal Pakistan strategy, although this may not be necessary or appropriate for all companies:
It’s unlikely that you will have the answers to all these questions at the outset and these 'knowledge gaps' should form the basis for further research and investigation.
Consultation and bespoke research
You will be able to find out some free information from carrying out desk research. As a minimum, visitors to Pakistan are advised to undertake as much market research and planning as possible prior to their visit. It would also be helpful to consider travelling to the market more than once to establish appropriate contacts and develop a feel for the market in terms of conducting business. Utilise the strengths of the dedicated in-country UKTI Pakistan team prior to your visit to discuss your objectives and the help that you may need. Their services include the provision of market information, validated lists of agents/potential partners, key market players or potential customers, establishing the interest of such contacts in working with the company, and arranging appointments. In addition, they can also organise events for you to meet contacts or promote a company and its products/services.
Help available for you
You can commission a UKTI Overseas Market Introduction Service (OMIS) to help you enter or expand your business in Pakistan. Under this service, UKTI’s Trade and Investment Advisers, who have wide local experience and knowledge, can identify business partners and provide the support and advice most relevant to your company's specific needs in the market.
Other UKTI services
UKTI assists new and experienced exporters with information, help and advice on entering overseas markets such as Pakistan. These services include:
For more information on any of these services, contact your local UKTI International Trade Team. See: www.gov.uk/government/organisations/uk-trade-investment
Private sector assistance
In addition to UKTI services, a wide variety of nonsubsidised private sector advice is available for companies wishing to do business in Pakistan. This ranges from the business services provided by the big international professional services firms to specific services provided by specialist operators. Companies such as PwC, KPMG, Deloitte and HSBC provide reports on the Pakistan economy.
The range of services available from the private sector includes company structuring advice, marketing, website design, partner selection, due diligence, legal services, advice on intellectual property rights and outsourcing. Some consultancies also offer more in-depth assistance on developing a strategy for Pakistan and operational management.
Source - UKTI
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